Listing Your Ruidoso Area Property
If you’re thinking about or ready now to sell your Ruidoso, Ruidoso Downs, Alto, Capitan, or Hondo Valley property, the Casa Ideal Real Estate pros are happy to sit down and walk you through the process and share with you the idiosyncrasies of our local Ruidoso area resort market. It is most probably different than either the larger, urban market or non-resort, rural market with which you’re more familiar.
Once you choose to work with us, selling your property will become our highest priority. We will perform a thorough comparative market analysis (CMA). This CMA will provide you will real sales data on similar properties so you can understand our pricing strategy and how it is constructed with the aim to not only sell your property within a reasonable timeframe but for maximum value as well.
During the listing period, we’ll make communication a priority, regularly providing feedback from buyers and their agents after showings and keeping you current with market trends which may impact your sale.
If you’d like an initial no obligation consultation, call or text Broker Bob at (575) 937-7437 or complete this form and we’ll get the ball rolling.
The Experience You Need
Unfortunately, real estate is often distilled down to a popularity contest between brokers and different firms, when it should rather be an analysis of competence and experience. Smiling faces and glossy postcards are nice but don’t always get the job done. At Casa Ideal Real Estate, we provide the experience to work with you to price your Ruidoso area home or property properly and the competence to guide any purchase offer to a successful closing.
Though we’re confident we provide real value to our clients, our experience is often more affordable than what you may find at the large franchise names in our space. We don’t approach every listing with an immutable commission schedule. As may be needed, we’ll work with you to create a sensible commission structure to help facilitate your sale. So, we encourage you to shop around, and at a minimum, allow us an opportunity to meet with you so that we may explain our approach.
Positioning Your Ruidoso Area Property for Sale
The single most important sales tool we bring to your listing is its inclusion in the Ruidoso Lincoln County Association of Realtors’ Multiple Listing Service. Now more than ever this is the case as listings are syndicated from our MLS across multiple consumer- facing property search sites including Zillow®, Realtor.com®, Trulia®, Homes.com® and a host of other portals.
The second most important we do is create a professional listing presentation including a meaningful, accurate, detailed description and quality photography. We’ve all been disinterested in the listing with poor quality photos or incomplete, missing and inaccurate information. Those are unnecessary hurdles to a successful sale which are easily, but often times not removed.
FaceBook® is another marketing avenue available to Realtors®. We will post virtual tours, listing data and still property photos periodically to engage our audience and encourage posting shares. Social Media is here to stay and we’ll leverage this more recent medium to enhance exposure to your property listing.
Lastly, simple, old school, professional customer service remains an integral component of successful real estate sales. Timely responses to inquiries, accurate, well researched answers to listing questions and maintaining a well-respected reputation within the Realtor® community are all important, intangible factors which will help facilitate a sale.
It’s All About Price – Complementary Property Valuation
Accurately pricing your property for the current market is the first and most important step in listing your property for sale. You’ve heard that qualities like condition, view, age and, of course, Location, Location, Location are equally important. Nonsense. These are simply property qualities which impact value and, tangentially, the asking price.
The market is our master when it comes to establishing an asking price. And the market is nothing more than a collection of buyers constantly assessing and comparing your property to others on the market concurrent to yours. We can set the asking price, but ultimately buyers determine the price for which the property sells.
Please keep in mind when you’re considering listing your property, the market cares not what you paid for it, how much you have in it or how much you may owe on a mortgage. Like nature itself, the real estate market is unsympathetic to our individual requirements.
To receive a no obligation, Complimentary Property Valuation from Casa Ideal Real Estate, simply text or call Broker Bob or complete our Home Valuation Request Form. We’ll be happy to share with you our thoughts on pricing your property.